Search Engine Friendly Copywriting & Editing

A beautiful website isn’t any use to you unless people can find your website in search engines.

Content is, without question, the most important element on your website. The reason for this is that it has to fulfil two very important functions:

• The first is that your content has to appeal to your target audience, which is fairly self-evident. If the people who visit your website don’t like what you have to say then it’s highly unlikely that they’ll want to buy from you.
• The second is that your content must also appeal to search engines, so that your website can be found through Google, MSN and Yahoo.

There is an old cliché that says that ‘everyone thinks they’re a writer’. Why would you need to pay someone to write a message for you, when you’re perfectly capable of writing it yourself? Well, there are a number of things that can compromise the effectiveness of your writing, and profoundly impact a client’s view of you – here are just a few:

• Spelling and grammatical inconsistencies
• Waffle
• Misused words
• Inappropriate ‘tone’

Sarah writes clear, concise copy that everyone can understand and relate to, making your message as effective as possible both to search engines and web site users. If you’d like a hand with your website copy, get in touch with Sarah.