About the design and layout of a website
The average web user takes three seconds to decide if a web site is worth looking at. A good design makes those three seconds count. A great design invites you to keep reading. Isn’t that exactly what you want?
An effective website design has a number of functions:
- In combination with your logo, the design of your web site defines your message in a visual way – it says whether you are vibrant or subtle, corporate or independent, fun or serious, feminine or masculine and much, much more.
- It directs the eye towards, and complements what’s important: what you have to say!
- It looks fresh, original and striking so that people will remember your website
- It’s easy to find your way to the information you want or need.
If you wouldn’t ask a plumber to do your electrics, it makes sense not to ask a graphic designer or a programmer to create a website design for your business. They’re very skilled professions in their own right and all have a place within the website schema, but:
- it’s your web designer who understands where your logo, navigation and login boxes will be best placed for optimum effectiveness
- it’s your web designer who can make sure that your site will be cross browser compatible
- it’s your web designer who makes sure you don’t fall foul of Disability Discrimination Law
- it’s your web designer who can design your site to make sure it’s easy for people to use the site
Sarah works with her clients to fully understand the image that they want to project for their website in order to be able to create a site that effectively meets their needs. Sarah understands that to design a website effectively, you have to understand your client, and their business. She listens to your requirements and ideas and makes sure she fully understands your business before she embarks on a design concept.
She will present a number of mock-ups for your consideration and use the feedback to create a final design for your website before commencing the website build, whilst explaining the process all the way through, ensuring that you are kept up to date and understand everything that happens right through the design process.
The site will be comprehensively tested to make sure that it meets current web standards, and is fully cross browser compatible before being put online for you to approve before being filled with content and optimised for search engines.
A website is your online presence, and in the same way that you wouldn’t go to a business meeting wearing the clothes you wear to clean the house, why should your website wear a design that doesn’t present you in the best light?
If you’re interested in showing off your online presence to its best advantage, why not read on, or cut to the chase and get in touch